This module allows you to increase the productivity of employees of the company by collecting data from customer interactions with the company (regardless of the platform), and also based on them creates practical insights that can be used to better personalize future customer interactions. With Dynamics 365 Customer Insights you can perform intelligent analysis of the behavior of individual customers, which allows you to predict their expectations more easily and thus provide personalized service. Thanks to this, customer involvement increases, while employees gain access to information that allows them to establish long-term relationships with their clients more effectively.
Capabilities of Dynamics 365 Customer Insights
The most important benefits of implementing the Dynamics 365 Customer Insights module includes:
Increased productivity thanks to the module’s seamless integration with Office 365
Improved decision making thanks to built-in intelligence
Better matching of relevant offers based on previous customer interaction history
Collecting data from various sources, which allows you to create a comprehensive customer profile
Segmentation and accurate targeting of recipients based on a full interaction history
Constant monitoring of customer relationships and the ability to assess the quality of these relationships
View the level of customer engagement and their interaction history
The possibility of extending the available functionalities and adapting them to the needs of a specific industry
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Who is Dynamics 365 Customer Insights for?
Dynamics 365 Customer Insightsis a module designed mainly for companies whose functioning directly depends on maintaining a good level of customer relations – e.g. companies from the retail or service industry. It also works well in online stores, because it allows you to increase customer engagement through the use of intelligent analysis of their behavior. The Customer Insights module gives the opportunity to provide specific employees with information that will enable them to understand the needs and expectations of customers in a simpler and easier way, as well as to effectively establish relationships with them. As a result, conversations and campaigns are better targeted, which directly translates into greater return on investment. It is possible to use only the Customers Insights module in the company.